Loom review: the free limits that push you to pay

Loom's free plan is generous for about a week. Then you hit 25 videos.

That's the whole review in a line, but the details change the answer for different people.

What free gives you

Per Loom's pricing page (checked November 1, 2026), Starter is $0 and allows up to 25 videos, with screen recordings up to 5 minutes each. You get up to 50 members, with 25 videos per person. Quality tops out at 720p.

It's not stripped, either. Transcriptions in 50+ languages with closed captions, unlimited screenshots, viewer insights, comments and emoji reactions, folders and video privacy controls are all on the free plan. Meeting recordings aren't capped by length.

What it lacks is the list that matters for sending video to clients: no password protection, no downloads or uploads, no trim and stitch, no custom thumbnails, and no way to remove Loom branding.

What Business adds

Business is 18 USD/mo per user a month on monthly billing. The page says annual billing saves "up to 17%" and doesn't print the annual per-user figure in the text I read, so check the yearly price at checkout.

For that you get unlimited members, videos and recording length, up to 4K quality, trim and stitch with basic waveform editing, upload and download, password-protected videos, branding removal with your own logo, and exportable engagement insights. It also adds three more spaces on top of the one all-company space.

If you only need to remove the 5-minute cap, the price per person is the catch. Ten people is $180 a month at the monthly rate, from the page's own number.

The AI tier

Business + AI is listed at $24 per user a month on the monthly toggle, with a 14-day free trial. It's where the AI features sit: auto titles, summaries, chapters, tasks, filler-word and silence removal, edit by transcript, and meeting notes. Business doesn't include them, and neither does free. Admin insights are here too.

That's $6 more per seat than Business at the monthly rate. If you record a lot of walkthroughs, edit by transcript might pay for itself. If you send three videos a week, it won't.

Enterprise is custom pricing: SSO, SCIM, retention policies and a 99.95% uptime SLA.

Who it's for, and the alternatives

Loom suits a team that sends short explanations instead of scheduling a call. If you're the only person recording, 25 videos can last months, as long as you delete as you go. The pricing page says Starter includes video archiving.

Students and teachers: the page says Loom is part of Atlassian's educator discount program, and links a discounted plan with no price shown.

If the cap is what annoys you, look at tools without a video count. Mac screen recorders with no watermark and no time cap lists several, and screen recorders for async team video covers the ones that host links like Loom does. Loom against Cap puts it next to an open-source rival. Browse the screen recorder catalog for others.

Score

7.2. The free plan does the job once. After that the cost is per seat, and the branding stays until you pay for it.